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Is it time to rebrand your business? Use this checklist to develop a successful new brand.

Here are a few questions to help you decide if you need to revamp your company's image:

  • If you had to give an elevator pitch, how would you describe your business?
  • What gave you the idea for your business?
  • Why did you decide to become your own boss?
  • What is your long-term vision for your business?
  • What elements of your business would you like to keep/change?
  • What products or services do you offer?
  • What makes them unique?
  • Who are your target customers?
  • What are their core values?
  • What does market research show you about your customers?

Learn how Deluxe can help your small business.